Privacy Policy


Privacy Policy

This Privacy Policy describes how wristly.myshopify.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Contact

After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by e-mail at wristly.help@gmail.com.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support.

In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as “Personal Information.” See the list below for more information about what Personal Information we collect and why.

Device information

  • Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.

  • Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.

  • Disclosure for a business purpose: shared with our processor Shopify and BXB Socials.

  • Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.

Order information

  • Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, provide invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with your preferences, provide marketing or promotional information.

  • Source of collection: collected from you.

  • Disclosure for a business purpose: shared with our processor Shopify, Shiprocket, Razorpay.

  • Personal Information collected: name, billing address, shipping address, payment information (including credit or debit card numbers), email address, and phone number.

Customer support information

  • Purpose of collection: to provide customer support.

  • Source of collection: collected from you.

  • Disclosure for a business purpose: —

  • Personal Information collected: —

Using Personal Information


We may also contact you via phone to assist with product queries, provide order updates, or inform you about offers and promotions related to our brand.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.

  • We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

  • We use Google Analytics to understand how customers use the Site. More info: Google Privacy
    Opt-out: Google Analytics Opt-out

  • We use Shopify Audiences to show ads on other websites with our advertising partners. We also share information about your use of the Site, your purchases, and the email address associated with your purchases with Shopify Audiences.

More information on targeted advertising: NAI Educational Page

Opt-out of targeted advertising:

Retention

When you place an order through the Site, we retain your Personal Information for our records unless and until you ask us to erase this information. For more on your right of erasure, see the ‘Your rights’ section below.

Automatic Decision-Making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or significantly affects you.

We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

Our processor Shopify uses limited automated decision-making to prevent fraud, such as:

  • Temporary blacklist of IP addresses associated with repeated failed transactions.

  • Temporary blacklist of credit cards associated with blacklisted IP addresses.

Cookies

A cookie is a small amount of information downloaded to your device when you visit our Site. We use cookies for functionality, performance, advertising, and social media/content purposes.

Cookies help remember login, region preferences, cart data, and more. For full Shopify cookie details, visit: Shopify Cookie Policy

Types of cookies used:

Cookies Necessary for Store Functionality

Name Function Duration
_ab Used in connection with access to admin. 2y
_secure_session_id Navigation through storefront. 24h
cart, cart_currency, etc. Used for shopping cart and checkout functionality. 2w – 1y
secure_customer_sig Used for customer login. 20y

Reporting and Analytics

Name Function Duration
_shopify_y, _y Shopify analytics. 1y
_landing_page Track landing pages. 2w
_shopify_sa_p, _t Analytics relating to marketing & referrals. 30min

Managing Cookies:
You can block or remove cookies via your browser settings. Visit www.allaboutcookies.org for help. Blocking cookies may affect your experience on the Site.

Do Not Track

We do not alter our data collection or usage practices when we detect a "Do Not Track" signal due to lack of a consistent industry standard.

Changes

We may update this Privacy Policy periodically to reflect changes in our practices or for legal, regulatory, or operational reasons.

Complaints

To file a complaint, contact us using the details in the “Contact” section above.
If you are not satisfied with our response, you may contact your local data protection authority.

Last updated: 1 July 2025